Wine Color Palette
Wine is hex #722F37, rgb(114, 47, 55). Wine is a dark red with brown and purple in it, like red wine in a glass. It is moodier than burgundy and very forgiving as a dark accent.
By Mohamed Farhan · Updated Oct 19, 2026
Wine color codes
Reading the wine color codes
The hex code #722F37 is three pairs of base-16 numbers for red, green and blue. 72 is 114, 2F is 47 and 37 is 55, each on a scale from 0 to 255. That is why the same color is written rgb(114, 47, 55) in CSS. The red channel is the strongest here, which is what gives wine its red character.
HSL describes the same color the way people think about it. A hue of 353 degrees places wine in the red part of the color wheel. Saturation of 42% makes it moderately saturated, and lightness of 32% makes it a dark color. HSL is the easiest format to adjust by hand: keep the hue, then raise or lower lightness to create tints and shades that stay in the same family.
For print, the approximate CMYK mix is 0% cyan, 59% magenta, 52% yellow and 55% black. Screen and print colors never match perfectly, because monitors emit light while ink absorbs it, so always proof a printed sample before committing to wine for packaging or stationery. See MDN's guide to CSS color values for every format browsers accept.
Wine shades and tints
A full 50 to 950 scale built around #722F37, so you can use wine for backgrounds, borders, buttons and text without leaving the family. Click any shade to copy it.
// tailwind.config.js
theme: {
extend: {
colors: {
"wine": {
50: "#E8DEDF",
100: "#D8C5C7",
200: "#C7ACAF",
300: "#B69397",
400: "#A57A7F",
500: "#946167",
600: "#83484F",
700: "#722F37",
800: "#5D262D",
900: "#481E22",
950: "#331518",
},
},
},
}:root {
--wine-50: #E8DEDF;
--wine-100: #D8C5C7;
--wine-200: #C7ACAF;
--wine-300: #B69397;
--wine-400: #A57A7F;
--wine-500: #946167;
--wine-600: #83484F;
--wine-700: #722F37;
--wine-800: #5D262D;
--wine-900: #481E22;
--wine-950: #331518;
}A shade-by-shade guide to wine
The 50 to 950 scale above follows the same structure as Tailwind's built-in palettes, so each step has a natural job. The lightest steps, 50 (#E8DEDF) and 100 (#D8C5C7), are page and card backgrounds: they carry the wine mood without competing with content. Steps 200 (#C7ACAF) and 300 (#B69397) suit borders, dividers, hover states and selected rows.
The middle of the scale, 400 to 600, is where wine is most recognizable, so use it for brand moments, illustrations and primary buttons. White text reaches the 4.5:1 body-text contrast minimum from step 500 upward, so use step 500 or darker when a button label needs to be white. Near-black text stays readable on steps 50 to 400.
The darkest steps, 800 (#5D262D) through 950 (#331518), make headings, body text and dark-mode surfaces that stay clearly related to wine. Using step 900 or 950 for text instead of pure black is one of the simplest ways to make an interface feel designed rather than default.
Colors that go with wine
How the wine color combinations work
Complementary. Directly across the color wheel from wine is #2F726A, which sits closest to sea green among common named colors. Complementary pairs create the strongest contrast of hue, so use the second color sparingly, for a single call to action or highlight, rather than in equal amounts.
Analogous. #722F59 and #72482F sit 30 degrees either side of wine. Analogous palettes feel calm and cohesive because the colors share undertones; they are ideal for illustrations, gradients and backgrounds where you want harmony more than contrast.
Triadic and split complementary. The triadic set (#37722F and #2F3772) is evenly spaced around the wheel and feels playful; the second color is closest to hunter green. The split complementary set (#2F7248 and #2F5972) keeps much of the complementary contrast but is easier to balance, which makes it a good choice for data visualization and multi-category tags.
Monochromatic. The monochromatic set runs from #C6747E to #1D0C0E. A single-hue palette is the safest way to build a calm, premium interface: rely on lightness for hierarchy, then add one neutral and one accent if you need emphasis.
Wine compared with similar colors
eggplant (#614051) is about as light and more muted, and leans back the wheel toward magenta. Choose eggplant if you need more weight and contrast; choose wine if you want its specific balance of brightness and color.
taupe (#483C32) is darker (24% vs 32% lightness) and more muted, and leans back the wheel toward orange. Choose taupe if you need more weight and contrast; choose wine if you want its specific balance of brightness and color.
burgundy (#800020) is darker (25% vs 32% lightness) and more saturated, and leans back the wheel toward red. Choose burgundy if you need more weight and contrast; choose wine if you want its specific balance of brightness and color.
Wine in a real interface
Swatches only tell half the story. Here wine carries the primary action, with tints from its own scale for the surface and panels.
Weekly summary
Revenue grew 12% this week. Three invoices are waiting for approval.
Using wine in UI: buttons, text, backgrounds and dark mode
- Buttons. Wine carries white labels at 9.65:1, which passes AA for normal text.
- Text. Wine works as text on white backgrounds.
- Backgrounds. Use steps 50 and 100 for large areas and keep the base color for smaller surfaces. Big blocks of a moderately saturated dark color draw attention, so give them a reason, like a hero section or pricing highlight.
- Dark mode. Steps 900 and 950 make a dark surface tinted with wine. On dark backgrounds the base color often needs a lighter step (300 or 400) to keep enough contrast for icons and borders, as required by WCAG non-text contrast.
- States. Shift one step darker for hover and two steps darker for pressed. Keep focus rings in a contrasting color so keyboard users can always see them.
Contrast and accessibility
AA needs 4.5:1 for body text and 3:1 for large text. AAA needs 7:1.
Color contrast is measured as a ratio from 1:1 (no contrast) to 21:1 (black on white). Wine scores 9.65:1 against white (AAA) and 2.18:1 against black (Fail). The WCAG 2.1 contrast guideline asks for at least 4.5:1 for normal text and 3:1 for large text, which is why the shade guide above recommends specific steps for text and labels.
Contrast is only half of accessibility. Around 1 in 12 men and 1 in 200 women have some form of color vision deficiency, so never use wine alone to signal meaning such as success, error or selection. Pair it with an icon, a label or a change in weight.
What wine means
Red is the most urgent color: passion, energy, appetite and danger. Darker reds like burgundy and wine shift toward luxury and tradition.
Wine describes the color of red wine in a glass: darker, browner and moodier than burgundy. It is popular in autumn fashion and hospitality branding.
Red is reserved for errors and destructive actions in most interfaces. If red is your brand color, keep it for marketing surfaces and give destructive actions an explicit label as well as a color.
Where wine works best
- Wine bars and restaurants
- Fashion
- Autumn and winter campaigns
- Book covers
How to style wine
Wine pairs with cream, gold, olive and blush. It supports white text. Use it as a dark accent or header color for restaurants, bars and editorial brands.
Build a UI with wine
Inspo AI generates a full React + Tailwind screen using #722F37 as the brand color, grounded in real shipped designs.
Sources and further reading
- Wikipedia: Wine · History and definition of wine.
- WCAG 2.1: Contrast (Minimum) · The W3C rule behind the 4.5:1 and 3:1 thresholds used on this page.
- WCAG 2.1: Use of Color · Why color should never be the only way information is shown.
- MDN: CSS color values · Reference for hex, rgb() and hsl() syntax.
- Tailwind CSS: Customizing colors · How to add a custom color scale to your theme.
Similar colors
Questions people ask
What is the hex code for wine?
The hex code for wine used on this page is #722F37. In RGB that is rgb(114, 47, 55), and in HSL it is hsl(353, 42%, 32%).
What colors go well with wine?
Wine pairs well with #3F1A1F, #F7EFEA, #C9A66B (the Decanter palette above). Its complementary color is #2F726A, and analogous colors are #722F59 and #72482F.
Is wine a warm or cool color?
Wine is a warm color. Its hue sits at 353 degrees on the color wheel with 42% saturation.
Can I use wine for text?
Wine has a contrast ratio of 9.65:1 against white and 2.18:1 against black. Body text needs at least 4.5:1, so it works as text on white backgrounds.
What does wine mean?
Red is the most urgent color: passion, energy, appetite and danger. Darker reds like burgundy and wine shift toward luxury and tradition. Wine in particular is used for wine bars and restaurants and fashion.
How do I use wine in Tailwind CSS?
Use an arbitrary value like bg-[#722F37] for a one-off, or add the 50-950 scale from this page to theme.extend.colors in tailwind.config.js and use classes like bg-wine-500 and text-wine-900.

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